How to Use Cohort Analysis and Prevent Churn

How to Use Cohort Analysis and Prevent Churn

Customer acquisition in SaaS is like pursuing a love interest; you want to impress, pull out all the stops so they understand your offering, let them research the competition — but ultimately get him or her to invest in the relationship. It has to be mutual. If...
5 SaaS Metrics You Need to Get Investors

5 SaaS Metrics You Need to Get Investors

SaaS has grown in prominence over recent years, thanks to huge advances in cloud technology. In turn, this has allowed for more businesses to tap into the SaaS market, making it a more competitive sector when seeking investors. One way to stand out from the crowd is...