How Big Data Can Elevate the Customer Experience

How Big Data Can Elevate the Customer Experience

Big Data is Watching You Have you ever seen a Facebook ad that is tailored so specifically to your interests that you look over your shoulder to check if someone is watching? The first time it happens, it’s a bit unsettling. By the third or fourth time, you’re just...
Understanding Big Data: Moving Beyond the 3 V’s

Understanding Big Data: Moving Beyond the 3 V’s

When you learn about big data, it’s usually explained in the context of the three V’s: Volume, Velocity, and Variety. This is a good place to begin understanding big data, but it’s far from the end of the road. Today we’re going to provide a brief overview of the...
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