How Big Data Can Elevate the Customer Experience

How Big Data Can Elevate the Customer Experience

Big Data is Watching You Have you ever seen a Facebook ad that is tailored so specifically to your interests that you look over your shoulder to check if someone is watching? The first time it happens, it’s a bit unsettling. By the third or fourth time, you’re just...
When it Comes to Big Data, Trust is a Two-Way Street

When it Comes to Big Data, Trust is a Two-Way Street

When Donald Trump was elected President, one of the first questions people had was: how could the polls be so wrong? Every major poll had predicted Hillary Clinton, some by a very large margin. How could companies with so much data miss the mark completely? Maybe the...
Understanding Big Data: Moving Beyond the 3 V’s

Understanding Big Data: Moving Beyond the 3 V’s

When you learn about big data, it’s usually explained in the context of the three V’s: Volume, Velocity, and Variety. This is a good place to begin understanding big data, but it’s far from the end of the road. Today we’re going to provide a brief overview of the...