Control Blog

Helping Grow Your Business

How to Increase App Revenue With Mobile Marketing

Your app has been in the App Store for a couple of months and you’re not seeing the organic traction you deserve. You’re eager to explore mobile app marketing techniques in order to bolster your app’s performance. What mobile marketing strategies are available to...

The Beginner’s Guide to iTunes Connect App Analytics

You’ve built an app that’s going to change the world. You’re hooked up to iTunes Connect, acquiring downloads on a national scale and things seem to be heading in the right direction for your latest venture. But, do you really know true business success without...

Web Dashboard Redesign and iTunes Connect Analytics

We are excited to announce that our Web App has a whole new look. But that’s not all… we also now support iTunes Connect. That’s right, if you have an iOS app with subscription in-app purchases, you can now get, for the first time, key metrics such as Monthly...

Customer Retention: A Closer Look at New vs Repeat Customers

New Customers vs Repeat Customers Which is more valuable — a new customer or a repeat customer? Should McDonald’s advertise to people who love Big Macs, or to people who prefer Whoppers from Burger King? There are strong arguments to be made for either choice....

Why You Should Track Customer Churn and Revenue Churn

There’s no doubt that a subscription-based business needs to keep a close eye on its churn rate. But is it necessary to track both Customer Churn and Revenue Churn? And if your business decides to only track one churn metric, should it concern itself with Customer...

Control Update: Support for Stripe Radar

We’re excited to announce the latest Control update! We’ve added support for Stripe Radar to give you more visibility on charges that are blocked or flagged for review by Stripe’s fraud prevention solution: Customize alerts for charges flagged or blocked by Radar...

Customer Service Mistakes SaaS Companies Must Avoid

This article is a guest post by Harsh Vardhan, Content Marketer at Hiver.  The revenue model of SaaS companies is dependent on repeat customers, making exceptional customer service experience a big differentiator. In fact, SaaS companies which have successfully made...
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