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Helping Grow Your Business

How Big Data Can Elevate the Customer Experience

Big Data is Watching You Have you ever seen a Facebook ad that is tailored so specifically to your interests that you look over your shoulder to check if someone is watching? The first time it happens, it’s a bit unsettling. By the third or fourth time, you’re just...

When it Comes to Big Data, Trust is a Two-Way Street

When Donald Trump was elected President, one of the first questions people had was: how could the polls be so wrong? Every major poll had predicted Hillary Clinton, some by a very large margin. How could companies with so much data miss the mark completely? Maybe the...

Understanding Big Data: Moving Beyond the 3 V’s

When you learn about big data, it’s usually explained in the context of the three V’s: Volume, Velocity, and Variety. This is a good place to begin understanding big data, but it’s far from the end of the road. Today we’re going to provide a brief overview of the...

Control Update: Square Integration

A growing number of today’s retailers are accepting transactions from multiple payment platforms. It doesn’t matter if you are an eCommerce business with millions in monthly revenue or a small SaaS start-up with six months of runway — one thing is clear. The new...

New Solutions to Old Problems

The constantly evolving landscape of digital technology has altered the way businesses start, grow, and succeed. Historically, it’s been tough to start a business, especially if the entrepreneur isn’t starting with a lot of money. The resources necessary for a...
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